Children's Toy Market

Teddy Bears in Advertising

Almost since the Teddy Bears birth back in 1902, the Teddy Bear has been making his mark in the field of advertising.  You really don’t have to travel very far these days before you see that familiar smiling face of the Teddy Bear staring back at you from a shop window or even a car dealership.

Manufacturers of practically every item you can think of, has at one point or another, used the Teddy Bear’s image to promote their products from confectionery to cosmetics, from cereals to brandy.   Sometimes, the advertisers will use a ‘realistic’ Teddy Bear while at other times he may show a Teddy Bear that has been drawn with some humour or, even with some human qualities, depending on what it is the Teddy Bear is promoting.

In 1925, Rowntrees used a charming Teddy Bear on their cardboard advertisement.  Rowntrees show the Teddy Bear walking whilst at the same time carrying a banner with the words “Rowntree’s Chocolates In Fancy Boxes Make Dainty Gifts” written on it.

One of the most famous Teddy Bears ever used in the field of advertising was the Teddy Bear known as ‘Chad’ from Bear Brand stockings.  Practically every woman who ever wore nylons would have seen the wonderful Teddy Bear advertising them and probably every woman would have fallen in love with him.

Teddy Bears are used not only in the market of product placement but, they are also used to help promote charities.  For example, take the famous Pudsey Bear who helps raise funds for Children In Need.  Pudsey Bear was born in 1986 and he is named after the Yorkshire town of Pudsey, which just happens to be the home of his creator, Joanne Pidgeon.  Originally, Pudsey Bear was intended to host BBC’s Children In Need Appeal for just one year.  However, for reasons unknown to everyone, Pudsey proved to be so popular that he was asked to stay on and soon he became the Charity’s official mascot.  Now he is known by everyone.

His looks have evolved somewhat over the years into the big, cuddly yellow bear that we have all grown to know and love.

The image of Pudsey Bear has been used on many items including mugs, keyrings and many soft toy companies have made their own versions of him.  Like all Teddy Bears, Pudsey Bear can be relied upon to comfort children in times of need, for this is the Teddy Bears forte.

Teddy Bear advertising ephemera is always worthy buying, especially if the items are in good condition, as it is always very desirable and often collected by Teddy Bear collectors who are looking for special items of Teddy ephemera to add to their Teddy Bear collection.

I would just like to end this article by saying that the word of advertising certainly owes the Teddy Bear a huge big thank you.

About the Author

Gino loves fast cars, especially fast italian cars.  Gino also loves anything Italian. Gino also heads an old teddy bear site which is full of adorable old teddy bears and their friends.

Please visit his website at www.ginosbears.co.uk

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